We are living today in an era where massive information and data is generated every second in sciences, logistics, consumers and social media thanks to the advancement of computer databases. This is the era of "Big Data" where most of your actions or interactions could be anticipated online thanks to your smart phone and your data from Internet or from the Cloud. Various researches are...

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Since late 2016, I have been living a major shift in my career as I have immersed in a total technological innovation journey. I have got the chance to work closely with great minds to build innovative solutions and services on a global scale and with the most prestigious brands in IT and Technology Consulting. I would like to share with you my major takeaways...

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Operations and process management is the activity of managing the resources and processes that produce products and services (Slack et al., 2006). Slack (2015) argues that what we should really expect from operations is “that it has a positive impact, that it contributes something, if not unique, then difficult for competitors to copy”. We all agree that processes might be so different depending on the company industry and...

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When we reflect on the marketing substantive expertise across all ages, we find that the ultimate objective of any business is to provide superior product and services to a specific target group. In the illustration below, we re-state the interaction between a business and its audiences: Everyone, its target clients, and acquired clients. Marketing and communication is the practice of delivering a value proposition to clients....

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Besides the constraints on the cost of operation, modernization requirements and fund scare, universities are facing more and more challenges putting their growth under pressure. Students recruiting is one of the main battles toward increasing new intake. Today’s students are expecting their higher education to be very interactive, open to exchange, caring about their future and life achievements and expectations. This builds up a second layer...

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